The majestic phoenix from Greek mythology was once a long-lived bird with the ability to regenerate itself and ultimately, be reborn. We believe that beauty is to be comfortable in your skin, which is why we tirelessly work to engineer the best possible natural formulas to nurture your skin.
In 1999, our founder, Bill Bakho, sought to start a truly natural skin care line after suffering himself from skin sensitivities and allergies. Nearly 20 years later, Fenix cosmetics has become one of skin care's best kept secrets, endured by top dermatologists, doctors, surgeons and celebrities around the world.
Fenix was created with the desire to develop a sunscreen for sensitive skin. Our leading team of chemists worked tirelessly to create a formula that has become the foundation for our revolutionary skincare line. Fenix started with a sunscreen that moisturizes and protects sensitive skin using a rare strain of orchid found in the volcanic regions of the Vanuatu islands west of Fiji.
With the knowledge and experience gained from creating an extraordinary sunscreen, the Fenix skin care line was born. All of our unique formulas nourish, protect, and enhance the skin's natural beauty. Fenix has earned its title as a dermatologist endorsed brand by living up to the mission to create, “A Foundation for Great Skin.” Working with a bottom up approach to skin care, Fenix created a skincare line recommended by top dermatologists at the University of California, Irvine’s dermatology department.