ABOUT US

We're a brand by women for women. And we understand how hard it is to find the perfect pair of jeans. You know, the ones you dream about finding, and the minute you slip them on you smile, turn and say, YESSS! But for us, and many others, they simply didn't exist. So we set out to make them ourselves — jeans that actually fit in all the right places, that truly flatter your body so you look and feel confident and chic morning to midnight, good day or bad day and every moment in between.

NYDJ is the original slimming jean. Designed with love. Created to fit in a way that makes you look one size smaller. Promise. We use only premium denim with just the right bit of stretch so you never get bagging (even between washings). Our exclusive Lift Tuck® Technology flattens you in the front while lifting and shaping in the back. And then we add something else... style. At NYDJ, you'll always find the latest colors, washes and silhouettes — all with our famous look-one-size-smaller fit. Because we know the right pair of jeans can transform not only how you look, but also how you feel.

Slip into a pair and see why the women who wear NYDJ aren't just loyal, they're obsessed.

THE CAMPAIGN

At NYDJ, we believe in the transformative power of fit, and we know that a great denim day has the ability to make you feel like the best version of yourself. Our comfortable, stylish, perfectly-fitting jeans are the reason why women – of all ages, shapes, and sizes – reach for their NYDJs time and again.

THE FIT

WE KNOW YOU, YOUR CURVES, AND THE ETERNAL STRUGGLE TO FIND JEANS WITH THAT PERFECT FIT.
OUR DENIM TAKES THE EFFORT OUT OF FINDING COMFORTABLE AND FLATTERING JEANS.
WE DID ALL THE WORK, SO YOU JUST NEED TO LOOK AND FEEL FABULOUS!

Every pair of NYDJs is made to fit exactly the same from the hips through the thighs. Our universal fit makes it simple to get the same flattering fit in every pair you choose - no matter what style!