ELLA MOSS STORY

Long before Pamella became the designer and creative director behind ella moss, the Los Angeles native was cultivating her own unique sense of style. Her closet quickly became a makeshift atelier where friends would come to peruse her array of vintage, handmade and contemporary clothes. Realizing her true calling for clothing design, she enrolled at FIDM in downtown LA, and in 2001 she co-founded ella moss. Her designs embrace the laid-back sophistication of Los Angeles while offering coveted must-haves for the modern girl’s dream closet. Feminine, sophisticated and fashion-forward, ella moss is a dream come true.